About us

Our story

Recognizing a gap in the market and a lack of skincare awareness, we took a step in 2018 to bring the skincare products we wished were available locally and the information we believed everyone’s needed to understand about their skin. Therefore, we decided to start glow up, to be the skincare business that promotes self care awareness and create more skincare enthusiasts -like we are-. 

Glow up has been selling Korean skincare products through retailers and online for the past 2 years and a half, the products range includes highly acclaimed brands like: COSRX, Dr.Jart+, INNISFREE, NEOGEN, LANEIGE, I’m from, krave, and many more. 

In early 2021, glow up opened its independent retail space that reflects its intent to sell recommended products carefully picked by its owners. The shop serves as a self-care hub, where makeup and home perfumes and candles are introduced in addition to the skincare products to give the visitor an enhanced self-care experience.

Our philosophy

We work on educating the customers about skincare because we believe that when we do that we are enabling them to choose better, because “when you know better, you do better” for your skin and that is the goal.

It’s not about getting a prefect looking, flawless skin, but about letting yourself in the journey of awareness about your skin changes and preferences.

We believe that self care doesn’t have to be extensive and tiring. Whether it’s a one step or 10 steps routine, what matters is you care for yourself enough. Daily.